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Machine Learning & Data Science / 20
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The customer checked the A/B dashboard daily and stopped the test the day it hit significance. What's wrong, and what do you tell them?

Daily peeking can quietly triple your false-positive rate, and almost every customer does it. The math of why, the multiple-comparisons cousin, and how to deliver the bad news without losing the room.

Updated Aug 2026 · Grounded in real Forward Deployed Engineer interview loops and written to a senior-engineer editorial bar.

Daily peeking can quietly triple your false-positive rate, and almost every customer does it. The math of why, the multiple-comparisons cousin, and how to deliver the bad news without losing the room.

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