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Design the 'For You' ranking system for a short-video feed.

The whole product lives or dies on a feedback loop measured in seconds: a swipe is a label, and the next video has to reflect it. The hard part is exploring enough to discover what someone likes without trapping them in a filter bubble or amplifying junk.

Updated Aug 2026 · Grounded in real Forward Deployed Engineer interview loops and written to a senior-engineer editorial bar.

The whole product lives or dies on a feedback loop measured in seconds: a swipe is a label, and the next video has to reflect it. The hard part is exploring enough to discover what someone likes without trapping them in a filter bubble or amplifying junk.

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FEDITOR'S NOTE

The senior signal is treating exploration versus exploitation as the core tension and watch-completion versus skip as the real label, not likes. Strong candidates design a multi-task ranker (completion, replay, share, follow, plus a skip penalty), build a tight near-real-time feedback loop, and add integrity and diversity guardrails so the optimizer does not amplify clickbait or collapse into a filter bubble. Probe with 'watch time went up but day-30 retention dropped' to test whether they understand short-term-metric gaming and the bored-user failure mode.

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