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🤝 The Customer-Facing Craft
Core

Stakeholder Management

A deployment spans the analyst who will use the tool daily and the CTO who signed the check, and those people want different things. Stakeholder management is figuring out who actually decides, building enough trust to be believed when you deliver bad news, and managing expectations so reality never arrives as a surprise. The job is not shipping the system; it is getting people to adopt it, which is a different and harder thing.

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