prioritization

The first use case decides the whole account, pick a flashy-but-doomed one and there's no second. Here's the value × feasibility × data-readiness workshop that strong FDEs run, hour by hour.

The trap is that it looks like a prioritization problem you can solve with a scoring rubric. You do not have the authority to rank these people's work, and the moment you try, you have made yourself the obstacle.