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Design an A/B test for a customer's new recommendation model. How long do you run it, and on how many users?

"Run it two weeks and see" fails this question. Strong answers work the power calculation backwards from a minimum detectable effect, and know the duration rules that protect against lying-by-novelty.

Updated Aug 2026 · Grounded in real Forward Deployed Engineer interview loops and written to a senior-engineer editorial bar.

"Run it two weeks and see" fails this question. Strong answers work the power calculation backwards from a minimum detectable effect, and know the duration rules that protect against lying-by-novelty.

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